Google Analytics Product Update: Real-Time data, Shortcut Reports, & MCF API

Monthly Product Update   August 2012 This month's Google Analytics features make it easier to learn about campaigns as they launch, access key reports, and incorporate conversion path data into your applications.   What's New Segment Real-Time data to learn about campaigns as they launch In your Real-Time reports, click on a page element to segment your data by different dimensions, such as country or medium. Segmenting your Real-Time data can help you view the performance of a geo-located PPC campaign, measure which content is most popular in large metro areas, observe how social media is impacting site traffic from an industry conference, and more. Learn more. Save time finding your favorite reports with Shortcuts Shortcuts help you get the exact view you want of your Analytics data  in record time. Rather than having to go through the "find report, add segment, change sort" process daily, use Shortcuts to do it once, save it, and come back to it in a single click. Learn more Easily export & analyze Multi-Channel Funnels data with the API    Use the MCF Reporting API to query for metrics from the Analytics Multi-Channel Funnels reports and incorporate conversion path data into your applications. Key uses for this include combining conversion path data with other data sources--such as cost data--to create new visualizations, as well as using conversion path data to automate processes such as bidding. Learn more.   Case Studies & Education Watch: "Multi-Channel Funnels" webinar to learn how to improve your marketing campaigns Neil Hoyne, Google's Global Program Manager for Attribution, presented an in-depth look at Multi-Channel Funnels. Neil discussed the importance of marketing attribution and demonstrated how the Multi-Channel Funnels reports reveal details about the customer journey prior to a sale or conversion. Better understanding customers' interactions across different digital media can improve your campaign performance. Watch and enjoy. Follow us on Google+ for tips, trends and news To gain insights about Analytics and learn from industry leaders, check out our popular posts this month: Using analytics is critical to grow your small business Measure your site speed and improve performance today Analytics: Data for the evolving digital world (video) ABT - Always Be Testing Case Study: Online food retailer slices shopping cart abandon rates for a 70% increase LaTienda learned that shipping rates greatly impact shopping cart behavior and abandonment rates. For key regions, they were able to offer a lower flat rate shipping option to users, and with advanced segments, they observed a 70% increase in order completion for those regions. Read the full case study to learn more.   Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates. Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us.   Google Analytics Resources: Google+ | YouTube Channel | Help Center | Developer Hub | Blog | Twitter © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to dildoforyou@gmail.com because you indicated that you want to receive occasional Analytics newsletters. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/0ww71epS1H4URhsfwht3DTRPhKFixzAvS?e=dildoforyou%40gmail.com&hl=en-US You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account

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Google Analytics Product Update: Remarketing, Better Content Experiments, and Page Value

July Product Update   July 2012 See what's new in Google Analytics, and learn how WBC used advanced segments to improve conversion rate.   What's New Use your web insights to power remarketing and win more customers Remarketing with Google Analytics lets you tap into rich insights about your website visitors who show an interest in your products and services--and then show them targeted ads across the Google Display Network that respond directly to their preferences. It's an effective tool to turn your visitors into customers. Learn more Optimize your content with Content Experiments Content Experiments is now in 100% of Google Analytics accounts. Plus, we've made some exciting improvements: you can now copy experiments, use relative URLs, and see Site Usage, Goal Set, and Ecommerce tabs in the Experiments report. Learn how well different versions of your pages work in getting visitors to complete your goals, and use this insight to make your site more effective. Look for the Experiments report in the Content section of your account. Learn more Learn the value of your pages Use the Page Value metric (formerly $Index) to learn how much revenue has been contributed by a page or set of pages in comparison to the rest of your website. If you have goals set up, go to any Content report, and you'll see Page Value in the last column. Learn more   Case Studies and Education Case Study: WBC used advanced segments to increase conversions by 12% By tracking micro-conversions and using advanced segmentation, Periscopix (WBC's SEM marketing agency) found that a high conversion rate for loyal customers was hiding a very low conversion rate for new users. After A/B testing of subtle updates that made their homepage more accessible to new users, they found a winning combination that drove a 12% increase in conversions. Learn More Follow us on Google+ for tips, trends and news To gain insights about Analytics and learn from industry leaders, check out our popular posts: • Move beyond PageViews and look at Conversions • Why you must measure Social • Search Attribution: do more with AdWords Search Funnels • Next Chapter of Analytics: retiring the old version Watch: "Building Blocks of Digital Attribution" This intermediate level webinar covers the basics of what attribution is and how you can better value your marketing investments. Watch and enjoy.   Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates. Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us.   Google Analytics Resources: Google+ | Blog | YouTube | Help Center | Developer | Twitter © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to dildoforyou@gmail.com because you indicated that you want to receive feature announcements about Google Analytics. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/2BAu2eUFkBiB9JBapGR5MY0joYCbsycww?e=dildoforyou%40gmail.com&hl=en-US . You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account

Changes to Google Privacy Policy and Terms of Service

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Dear Google user, We're getting rid of over 60 different privacy policies across Google and replacing them with one that's a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google. We believe this stuff matters, so please take a few minutes to read our updated Privacy Policy and Terms of Service at http://www.google.com/policies. These changes will take effect on March 1, 2012.
One policy, one Google experience
Easy to work across Google Our new policy reflects a single product experience that does what you need, when you want it to. Whether you're reading an email that reminds you to schedule a family get-together or finding a favorite video that you want to share, we want to ensure you can move across Gmail, Calendar, Search, YouTube, or whatever your life calls for with ease.		Tailored for you If you're signed into Google, we can do things like suggest search queries – or tailor your search results – based on the interests you've expressed in Google+, Gmail, and YouTube. We'll better understand which version of Pink or Jaguar you're searching for and get you those results faster.		Easy to share and collaborate When you post or create a document online, you often want others to see and contribute. By remembering the contact information of the people you want to share with, we make it easy for you to share in any Google product or service with minimal clicks and errors.
Protecting your privacy hasn't changed Our goal is to provide you with as much transparency and choice as possible, through products like Google Dashboard and Ads Preferences Manager, alongside other tools. Our privacy principles remain unchanged. And we'll never sell your personal information or share it without your permission (other than rare circumstances like valid legal requests).		Got questions? We've got answers. Visit our FAQ at http://www.google.com/policies/faq to read more about the changes. (We figured our users might have a question or twenty-two.)
Notice of Change March 1, 2012 is when the new Privacy Policy and Terms will come into effect. If you choose to keep using Google once the change occurs, you will be doing so under the new Privacy Policy and Terms of Service. Please do not reply to this email. Mail sent to this address cannot be answered. Also, never enter your Google Account password after following a link in an email or chat to an untrusted site. Instead, go directly to the site, such as mail.google.com or www.google.com/accounts. Google will never email you to ask for your password or other sensitive information.

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wermeek sent you a video: "Steve Henry on the The McMahon Group"

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wermeek has shared a video with you on YouTube: have you heard of Steve Henry? Steve Henry on the The McMahon Group http://www.thestevehenryshow.com Best selling author, Steve Henry is interviewed by Pat McMahon and they discuss his success in starting and growing eight businesses and his new book, The Playbook for Small Businesses. You can respond to wermeek by visiting your inbox.
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