 | July Product Update | | | July 2012 | |
| See what's new in Google Analytics, and learn how WBC used advanced segments to improve conversion rate. |  | |
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| What's New |
| Use your web insights to power remarketing and win more customers Remarketing with Google Analytics lets you tap into rich insights about your website visitors who show an interest in your products and services--and then show them targeted ads across the Google Display Network that respond directly to their preferences. It's an effective tool to turn your visitors into customers. Learn more |  | |
 | Optimize your content with Content Experiments Content Experiments is now in 100% of Google Analytics accounts. Plus, we've made some exciting improvements: you can now copy experiments, use relative URLs, and see Site Usage, Goal Set, and Ecommerce tabs in the Experiments report. Learn how well different versions of your pages work in getting visitors to complete your goals, and use this insight to make your site more effective. Look for the Experiments report in the Content section of your account. Learn more | |
| Learn the value of your pages Use the Page Value metric (formerly $Index) to learn how much revenue has been contributed by a page or set of pages in comparison to the rest of your website. If you have goals set up, go to any Content report, and you'll see Page Value in the last column. Learn more |  | |
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| Case Studies and Education |
| Case Study: WBC used advanced segments to increase conversions by 12% By tracking micro-conversions and using advanced segmentation, Periscopix (WBC's SEM marketing agency) found that a high conversion rate for loyal customers was hiding a very low conversion rate for new users. After A/B testing of subtle updates that made their homepage more accessible to new users, they found a winning combination that drove a 12% increase in conversions. Learn More
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This intermediate level webinar covers the basics of what attribution is and how you can better value your marketing investments. Watch and enjoy. |
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